IIn the neverending battle between Trojan and Durex for the top spot as the best-selling sex products manufacturer in the world, the former has just pulled a really neat publicity stunt. To launch a “personal lubricants” line, their marketing office sent free samples (and condoms) to anyone who registered online to join their Come together initiative. The final goal: get tens of thousands of people all over the United States to have sex and reach orgasm at 10 pm of October 18^th – thus entering history as the largest simultaneous orgasm of all the times.
Leaving aside that no time zone of reference was actually specified, all the available samples got snatched up pretty soon. In the attempt to keep up with the demand, Trojan is now offering aspiring climaxnauts a $2 coupon to purchase their products in the stores. Come next Friday evening, don’t be afraid should you hear a gigantic moan: that’s just the sound of advertising done right.